Space City Skeptics

The Official Blog of the Houston Skeptic Society

More Water Woo From Masaru Emoto…..

with 4 comments

I honestly did not think that I would ever be faced with venturing into the wacky world of Masaru Emoto and his pseudoscientific interpretation of ice crystals again. In fact, I have only recently begun to forgive my frontal lobe for allowing me to watch What the Bleep Do We Know!?.  You may remember Emoto, whose work was prominently featured in that film, as the man who’s 5th-grade level science experiment investigating the effects of making water happy or sad have inspired a growing number of self-professed experts in quantum physics and proponents of watery woo to reach new heights in absurdity. For example, two different bottled water companies have now incorporated Emoto’s pseudoscientific belief system into their products so that they might better take advantage of gullible, and thirsty, consumers: H2Om and Aquamantra.

The makers of H2Om, who take pride in the quality and taste of their water as well as the energetic intention that goes into every bottle, are also very excited about “H2Om’s Vibration Hydration™”.

“Promoting positive energy for people and the planet, H2Om uses words, colors, music, and vibrations as the inspiration and driving force behind our intention infused, interactive natural spring water.”

“We believe that everything in the universe contains a vibrational resonance or frequency. As powerful as water is, it is receptive and sensitive. We are made of water.”

“There are several distinctive vibrational frequencies that are incorporated in each bottle of H2Om.”

A buck fifty a bottle and all it does is promote positive energy for people and the planet…..I’ll give you 35 cents. Now if it transported matter I’d be interested. Aquamantra is no less giddy with excitement, not about random quotes from classic Simpsons episodes but about the potential of their bottled water to change your life.

“Aquamantra: Premium Natural Spring Water is simply, water that resonates with the energy and frequency of your well-being. The quality of your thoughts determine the quality of your life and NOW your water. We deliver powerful messages to you through the mantras, I AM GRATEFUL™,I AM HEALTHY™, I AM LOVED™ or I AM LUCKY™ .”

The stupid, it not only burns, it apparently also vibrates.

Dr. Emoto, who received his doctorate in alternative medicine from the Open International University for Alternative Medicine in India, which is listed between Hollywood Upstairs Medical College and the Correspondence College of Tampa on the international list of unaccredited diploma mills, achieved his fifteen minutes with an infamous experiment. He took samples of water and exposed them to a variety of words, sounds, and pictures, subjectively categorized as good, bad, ugly, beautiful, etc, etc, and then took pictures of the resulting ice crystals that formed when these samples were cooled sufficiently.

He discovered that the ice crystals exposed to good things were beautiful to look at and the ones exposed to bad things were ugly and deformed. He naturally figured that the words, pictures and sounds pass along information to the water via vibrations and an observer effect he bases on, wait for it, quantum physics (said in a booming and echoing voice). The stupid, it burns, vibrates, and is apparently quite a gossip.

What Emoto actually does in his unblinded experiments is take multiple pictures of the ice crystals and pick out the ones that support his hypothesis. I hope I didn’t ruin that for anyone.

Masaru Emoto resurfaced into my awareness this past weekend when I picked up a copy of one of my favorite magazines, Natural Awakenings. I can think of few more enjoyable experiences than curling up on the couch with a copy of Natural Awakenings in one hand, and a fresh glass of organic Himalayan goji berry juice in the other while a recording of whale songs plays in the background. I find it really helps to cleanse my chakras and realign my energy. Okay, I read it to laugh at the crazies.

In the December issue, Emoto is interviewed by Natural Awakenings Naples/Fort Myers editor Linda Sechrist. In the interview, he discusses some of his current endeavors, such as the Emoto Peace Project:

“The idea for the Emoto Peace Project came to me in May 2005, while I was at the United Nations. One of the topics discussed during the UN’s initiative, “International Decade for Action: Water for Life, 2005-2015,” highlighted how education has not conveyed water’s importance to all children globally.”

One has to wonder just why Emoto was present at a meeting to establish plans to cut in half the number of people in the world that lack access to potable water and basic sanitation by the year 2015. Regardless of why he was there, he claims to have been inspired to write a 32-page children’s picture book,  The Message from Water: Children’s Version. This book is the core of the Emoto Peace Project, and he has high hopes that it will have a major impact on the world once its “graphic demonstrations of how the molecular changes in the structure of water are affected by energy vibrations, thoughts, words, ideas, music and the water’s surrounding environment” are accepted by leaders in education.  There are actually resources for the education of children on the vital importance of water provided on the UN’s website for the program, however, there isn’t a link to Emoto’s book or any mention of him at all.

After reading the book, I found myself at a loss for words. I seriously can’t imagine that many children would buy into its overflowing silliness, and certainly no leaders in education. But perhaps I shouldn’t be so confident considering how easily young children can be indoctrinated. That, and the battles that frequently rage in this country over attempts by leaders in education to teach creationism in our public schools. Angry ice crystals and healing vibrations aren’t any less plausible than the Christian creation myth are they?. And his website includes a number of pictures of him surrounded by large groups of smiling children holding up copies of the book, many of them having been taken in American cities. Somehow this guy is getting access to our children after all. 

Here are some of my favorite statements and graphics from the book:

“How would we know if one type of water is good or bad? Here’s and idea, let’s take a look at photographs of crystals found in frozen water.”

emotowater

 

 emoto21

Trust me, there is much more. But despite the laughable content, Emoto truly seems to think that this book is going to change the world once it reaches its target audience of 650 million children. 

“I believe that The Message from Water has the power to effect change by informing individuals that through thinking, speaking and acting with the intention of instilling peace with respect to water, water can and will bring peace to our bodies and to the world.”

On his personal website he lists a number, twelve to be exact, of current problems standing in the way of world peace:

  1. The intensification of the global warming
  2. The diversification of the natural disaster due to global warming
  3. Unstoppable terrorist activities and retaliation
  4. Inveterate internal disturbance and racial struggle by the religious opposition
  5. The various evils that come from the society depending on too much fossil energy
  6. The unstable international economy at the mercy of money games
  7. The failing medical treatment administration by problems with aging and intractable disease
  8. Problematic educational system and increase in abnormal crime
  9. Food issues
  10. Population problems
  11. The issue of various gaps to spread in a global scale
  12. Others

 Luckily, he has a solution to all of them, even number 12:

  • When the whole human thinks about water seriously and understand it, at first you will know that the basis of the life phenomenon is “Resonance = Harmony”.
  • When the theory that water memorizes and carries information is accepted, efficiency of every industrial activities will be improved drastically.
  • Furthermore, when whole people have feeling of love and gratitude towards water, human may get safe and sustainable energy from water.

Emoto believes that when the world finally comes to fully grasp these three points regarding the power of water, all of our worst global problems will be solved. I’ll admit that I would support anything that really could rid the world of the global warming, money games, abnormal crime, spreadable gaps, and others, but I just don’t think that this is going to do the trick.

About these ads

Written by skepticpedi

December 23, 2008 at 6:25 pm

4 Responses

Subscribe to comments with RSS.

  1. Let’s not forget that you don’t even need the water. Since your body is made mostly of water, you can have the words next to your skin, and they can affect the water in your body. It’s true! Creo Mundi (http://www.creomundi.com/) “The Power of Intention” sells shirts, hoodies, and other garments that have powerful, positive words printed on the inside!

    “Now you too can wear the clothing that Intuitives, Healers, yoga practitioners, Naturopathic Doctors, Reiki Masters, and others in touch with their energy have described as positively bursting with energy! These shirts embrace the body with over 200 positive words in 15 different languages from around the world.”

    All for $79 plus S&H. Brought to you by Woo International, also known as SkyMall.

    Geek Goddess

    December 27, 2008 at 8:40 am

  2. So Emoto is completely obsolete. Now I feel even worse for the poor bastard. It’s too bad you didn’t tell me about this before Christmas or I could have bought them for all my friends and family.

    skepticpedi

    December 27, 2008 at 11:02 am

  3. This makes my head hurt so much. I’d better tape the word “aspirin” to my cranium.

    The Perky Skeptic

    December 28, 2008 at 9:48 pm

  4. [...] Excellent article on the Masaru Emoto “water memory” hoax. [...]


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: