Space City Skeptics

The Official Blog of the Houston Skeptic Society

Want magic water? Just stir…

with 7 comments

Recently, I came across what could be the silliest product that I have a seen all year.*  The product in question is called the stirwand from  The idea is that you take one of these wands, stir your water with it, and presto! magic water! This product promises to make “water taste better, smoother, and seems “wetter” with a slightly thicker consistency.”  It also can help you clean better, give your house an energized feel, is great for homeopathics, and is good for your plants and animals.  This product is another example of a product that promises to do just about everything under the sun. Always a good sign to be highly skeptical.

The website is replete with pseudoscientific mumbo jumbo that make it appear legitimate.  Terms like “quantum phenomenon,” “high-matrix latice,”  and “hydration potential” are found throughout the site.  It even contains links to “clinical trials” that show the effectiveness of the product.  Let’s take a look at some of their specific claims.

The first claim is that the water will be “wetter” after using the stirwand.  The problem here is on the definition of wetter.  There is a scientific idea of a wetting, which involves the properties of a liquid against a solid surface.  It is not clear if this is a good thing or a bad for your body, because pure water is less “wet” than water with chemicals or detergents dissolved in it.

Next, we find that using stirwands will make the water more resistant to bacteria and mold.  Forget that they don’t even have a possible mechanism for why this would be.  Forget that having bacteria and mold grow in our drinking water is not really an issue for anyone in a civilized nation.  Why don’t they have data to prove this benefit?

Another claim is that given a choice, animals will gravitate to the Stirwand water.  I guess they suppose that animals have some sort of sixth sense about water quality.  All I have to say to that is that a dog will gravitate to another dogs butt before it will go towards a bouquet of flowers.

Let’s forget that these claims are not particularly compelling and ask how do they propose that the stirwand does what it is claimed?  Apparently, the matrix inside the plastic stirwand causes the water to accept ”the imprint of the High Matrix minerals within the Stirwands” through the matrix’s “noninvasive resonance.”  This imprint then somehow changes the consciousness of the water which then manifests itself in a different form.  In other words… magic.

The claimed mechanisms seem ludicrous, but what about those clinical trials that they mentioned?  They are completely worthless (even worse than the one skepticpedi found).  Actually, the trials are worse than worthless, because they give the impression  of legitimacy to the stirwands.  Here is a short list of the obvious problems from their most recent “clinical trial.”

  • No control group – they did not even include a group of people that did not use stirwands.  Without this control group, it is impossible to tell what if any beneficts come from the tested product
  • Only 50 participants – The more participants, the better the study.  With such an easy and harmless product, obtaining more than 50 volunteers shouldn’t be a problem.
  • Nobody was blind –  The study didn’t even pretend to be scientific.  Every participant knew when they were consuming the treated water.  Every researcher also knew.

So how much will this stirwand cost you?  If you act now, you can get your own pretty plastic stirwand for the low low price of just $79.95!  But wait there is more! You can get an 8-piece set for only $549.95!  Act now!

*I know its only the second week of the year, but still.

Written by bort901

January 13, 2009 at 8:14 pm

7 Responses

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  1. What is the deal with all the magic water crap? Does it all come homeopaths trying to carve out their own niche? Maybe it is just because water is so cheap (unless you get it shipped all the way from fiji)


    January 13, 2009 at 8:32 pm

  2. It’s low hanging fruit for quacks. It is drilled into our heads from day one how important water is, how it makes up 70-80% of our bodies, etc, etc.


    January 13, 2009 at 9:20 pm

  3. Nice post.
    You would think for $80 it would be made from something better that plastic. Oh, I forgot, its plastic with quantum properties.

    microbiologist xx

    January 13, 2009 at 10:53 pm

  4. Great, my stupid meter just exploded . . . .


    January 14, 2009 at 1:01 pm

  5. Oh, man, I wish I had thought of that! Easy money! What was it Mark Twain said?


    January 14, 2009 at 6:03 pm

  6. God made idiots when he was practicing making school board members?


    January 14, 2009 at 10:58 pm

  7. Rather that was “In the first place, God made idiots. That was for practice. Then he made school boards.”


    January 14, 2009 at 10:58 pm

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